Construction Tech Is a People Business

I’ve spent years in construction technology — first on the contractor side in steel fabrication, now at Procore helping specialty contractors modernize their operations.

You know what I’ve learned? The technology is the easy part.

The hard part is people. Change management. Trust. Getting a 30-year foreman to believe that this new system isn’t just another corporate initiative that’ll disappear in six months.

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The best implementations I’ve seen share one thing in common: they start with listening.

Not selling. Not demoing. Listening.

What’s frustrating your crews? Where are the bottlenecks that keep your PMs up at night? What did the last software rollout get wrong?

When you understand the people problems first, the technology solutions become obvious.

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Here’s the other thing: relationships compound.

I’ve watched contractors I met three years ago finally pull the trigger on a platform — not because the product changed, but because the relationship matured. They trusted that I understood their business. That I wasn’t just chasing a deal.

In this industry, your reputation is everything. The contractors who remember how you treated them when they weren’t ready to buy are the ones who call you when they are.

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Why I love this work:

Construction is real. The people are real. When a project goes sideways, it’s not an abstract spreadsheet problem — it’s someone’s livelihood, someone’s family, someone’s legacy.

Getting to help contractors protect their margins, reduce their risk, and build with more confidence? That’s meaningful work. I don’t take it for granted.

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If you’re a specialty contractor thinking about where you are on your technology journey, I’d love to chat. No pressure, no pitch — just a conversation about what’s working and where the gaps are.

That’s how this works best anyway.

📚 See my full reading list → 24 books that rebuilt my life, each with a personal note on why it mattered.